AI in Marketing Summit
May 14, 2019, San Francisco
Amy Bishop is a Strategy Director at Epsilon in San Francisco. She unearths new insights from data, capitalizes on market innovations, and creates breakthrough digital experiences to help the agency’s largest clients increase sales and product usage. At Epsilon, Amy leads marketing strategy for Google and has overseen product launches and growth marketing for Google Assistant, Google Home, Google Fi and more. Over the last 10 years, Amy’s worked in various strategy roles in agencies across digital marketing, customer experience and content marketing, with client experience spanning from technology and finance, to retail, and nonprofit industries. Throughout her career, she's developed strategic marketing frameworks for B2B & B2C clients including Intuit, Intel, HP, Office Depot, Macy's, and L’Oréal. Amy is an alumna of Indiana University's School of Journalism, where she was selected to join the prestigious Ernie Pyle Scholars Honors Program. In the program, Amy took courses in media ethics & business law, trained in journalism at the Poynter Institute for Media Studies, worked in marketing for Harvey Nichols in London, and studied international marketing in Italy.