AI & Big Data for Marketing Summit
December - , New York
Vice President, Media Strategy & Planning
Disney ABC Television Group
Gary Shanas manages a team of 13 Disney employees, and oversees the work of multiple media agencies across the US. With his team, he leads all paid media and owned asset strategy for ABCE & ABC News - as well as paid media for Disney Channel, Disney XD, Disney Jr, Freeform & Disney TV on DVD. Through this role he works closely with all marketing, affiliate, finance, sales and research teams to ensure industry-leading media strategy, creativity, analytics and ROI. Gary has played a key role in the launches of The Good Doctor, Modern Family, Scandal, Grownish, Pretty Little Liars, Andi Mack and the Disney XD Network itself.