AI & Big Data Innovation Summit
November - , Beijing
Managing Director, Technology & Data Science
Michelle Cui is Managing Director at Spectrum, a WPP creative collective. Michelle has been in the advertising and marketing technology industry for 15+ years. She has worked with household names such as Procter & Gamble, Hewlett Packard, Microsoft, Lenovo and T-Mobile. She has extensive experience in digital media and marketing technologies. Prior to joining WPP, Michelle worked as a lead for CRM operations for Microsoft’s Office 365. Before Microsoft, she lead programmatic efforts for P&G Americas region. Michelle is recognized by the stakeholders she has worked with, partner agencies and team members for her strong leadership in strategy and execution, expertise in marketing automation, and rich experience in programmatic and data analytics.