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Wilma Smythe

Founder
Insight for Good

Wilma has over 15 years experience leading customer insight and intelligence programmes both in the private and public sectors, where she has developed customer and multi-channel strategies and influenced marketing, pricing, policy, and product and service delivery. She recently founded Insight for Good, a market intelligence firm designed to inspire organisations achieve their social good objectives through better use of evidence and insight. Wilma is a member of the Market Research Society’s Public Sector Editorial Board and has been one of the judges for the 2016 MRS awards. She holds an M.B.A and an MSc. of Social and Organisational Psychology.

Wilma Smythe