Chief Innovation Officer Summit
May - , 2018 , San Francisco
VP, Head of Strategy and Innovation
Haden Kirkpatrick joined Esurance in 2015 in the role of Director, Marketing Strategy and Innovation. In this role, Mr. Kirkpatrick leads all competitive, market, and consumer research, as well as all go to market activities surrounding Esurance's product, service, and offer strategies. A 15 year veteran of the Mobile Telecommunications industry, Mr. Kirkpatrick built his career by leveraging market research and technology innovation to disrupt crowded or semi-crowded markets. Prior to Esurance, Mr. Kirkpatrick spent 10 years at T-Mobile where we ran a multi-billion dollar sub-prime business unit. After T-Mobile, Mr. Kirkpatrick spent several years around the pacific rim as an independent Marketing, Strategy, and Innovation consultant. Mr. Kirkpatrick brings this experience to Esurance, where he intends to leverage Esurance's innovative position to disrupt the self-directed insurance category.