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Day 1

Registration & Light Breakfast

Chairperson Overview, Brightline Initiative

Corporate Value Creation Through A Holistic Innovation Strategy

In this session, I will describe Telefonica’s innovation strategy, and how it creates corporate value, both directly and indirectly.  I will provide an insight into Telefonica’s medium and long term innovation strategy and how it incorporates a portfolio of corporate venturing approaches delivering new products and businesses thus fuelling its growth strategy.  I will provide examples of how Telefonica is innovating in the provision of connectivity and in the use and application of data to generate new products and other sources of corporate value.

Richard Blades Former Head of Strategy Telefonica

Innovating Strategy at RBS

Rob Kerner, Head of Innovation Strategy at RBS delivers his insights. Presentation details coming soon...

Rob Kerner Head of Innovation, Personal and Business Banking RBS

A Strategy to Grow and a Plan To Execute

Strategy is about choices, specifically where to allocate resources.  In a mature industry with numerous long term challenges, the emergence of adjacent categories offers opportunities and threats.  In this session, British American Tobacco’s Head of Strategic Planning will outline how the organisation has sought to exploit these opportunities while addressing the threats to its core business.  The session will also cover the conflicts arising from resource allocation decisions across categories and markets.

Michael Barnett Head of Strategic Planning British American Tobacco

Morning Coffee Break

Fireside Chat: Strategy at the BBC

Jonathan Robertshaw will discuss strategy at the BBC.

Jonathan Robertshaw Head of Strategy, Online & Technology BBC

Bridging Strategy and Design and Delivery: What Leaders are doing?

The Brightline Initiative commissioned the Economist Intelligent Unit (EIU) to undertake a research for a better understanding of why many organizations fail to bridge the gap between strategy design and delivery. The research involved a global multimedia-sector survey of 500 senior executives from companies with annual revenues of $1billion or more. In his presentation, Ricardo Vargas, Executive Director of The Brightline Initiative, will provide some insight on the key findings of the research and discuss more specially what Leaders are doing to consistently and successfully deliver their strategic objectives. Ricardo will draw connections between the findings and 10 guiding principles developed by the Brightline initiative to help organizations close the gap. 

Ricardo Vargas Executive Director Brightline Initiative

New Age of Tech

When you close your eyes and think of a “tech company”---a beauty brand might not be the first thing that comes to mind. But the reality is, lifestyle companies are at the forefront of the digital revolution. I am Victoria Senkpiel, managing director of Glossybox in the Nordics and founder and chief designer at Victoria Senkpiel Footwear. Today I am going to share with you some of the exciting ways today’s modern beauty brands are using digital platforms, community-based engagement, and what I call “word-of-mouth innovation” to democratize beauty. This is not just about a tech product but a tech experience. It’s time for us all to “think pink” about what kinds of companies we call “tech” and recognize that the bold future of the tech industry can be found, surprisingly enough, in the beauty industry.

Victoria Senkpiel Managing Director Glossybox


Innovating in Strategy

The global economic and political landscape is turbulent, digital technologies reshape industries, Boards call for CEOs to deliver innovation. What is the role of strategy, and strategists, in managing these challenges?

The presentation focuses specifically on the intersection between strategy and innovation. What role should strategists play in facilitating innovation? How should the strategy discipline innovate to stay relevant?

Niko Karjalainen Executive Director, Corporate Strategy and Industry Development Dubai Holding

Strategy In a Changing Market

The director of strategy at Futurelearn, will discuss growth strategies in the context of an online start up.

Kathryn Skelton Director of Strategy Futurelearn

Slippery Beasts and Changing Perspectives: Grappling with Strategic Change

This session will explore what it means to manage strategic change effectively. Unpacking basic terms such as ‘strategy’and ‘managing change’, the session will provide delegates with the opportunity to reflect on underlying assumptions regarding the role of strategists and change agents.  Drawing on his recent experience of developing a new strategy for Durham University and relevant management literature, John will highlight the need for flexibility and diversity of perspective. 

John Pritchard Director of Strategic Planning Durham University

Afternoon Break

Growth Strategies and Managing Rapid Growth

The head of strategy of the England Cricket Board will discuss growth strategies and share his insights into managing rapid growth.

Samuel Carter Head of Insight England Cricket Board

Growth Strategy Implementation

Royal Botanic Gardens, Kew, has an ambitious strategy for growth. In order to achieve its mission of being the global resource for plant and fungal knowledge, they are implementing a strategy to expand their audiences, increase their global impact and ensure long-term financial sustainability. In his presentation, David will tell you the story of how this is being achieved, and will share his lessons on what has worked and what has not.

David Cope Director of Strategy & External Affairs Royal Botanic Gardens, Kew

Networking Drinks

Day 2

Registration & Light Breakfast

Chairperson Overview

Fireside chat: The Rise & Rise of the In-House Creative Agency

With marketing budgets constantly tightening and creative disciplines converging, more and more brands including Specsavers, Intel and Lego have chosen to look inwards when it comes to devising their creative strategy.

Join Guinness World Records’ Sam Fay as she talks to innovator, author and serial disruptor Nicole Yershon about the benefits and challenges of ‘intrapreneurship’ and how GWR’s own recently-launched in-house innovation hub, The Records Lab, is  helping brands create award-winning, record-breaking campaigns.

Samantha Fay Senior Vice President, Global Brand Strategy Guinness World Records
Nicole Yershon Author & Innovator Rough Diamond

Mind The Gap - 10 Principles To Successfully Bridge Strategy Design and Delivery

In this dynamic and interactive workshop, participants will discover the 10 Brighline principles developed to help organizations bridge the costly and wasteful gap between strategy design and delivery. Participants will have the opportunity to apply the principles on a practical example. 

Ricardo Vargas Executive Director Brightline Initiative

Morning Coffee Break

Strategy Into Delivery – Travelport’s Approach To Integrated Planning.

Fresh from an intense period of Integrated Planning, James will be sharing an approach from the Travel Tech sector around how to turn Strategies into clear delivery plans. In a decentralised business unit structure, encouraging teams to work across units can be a challenge, and James will be sharing some thoughts around mobilising business for this change of approach, dealing with resistant leadership, and on embedding a change in culture around openness and collaboration. The results should drive a clearer prioritisation; better alignment around must-win areas; and supporting plans and business cases to track progress and manage cross-team accountability.

James Lemon VP Commercial Strategy Travelport

Using Agile Principles to Develop a New Strategy

We are all increasingly using Agile as a methodology for project delivery, but can it also be used to develop a new strategy in the first place? Alex Bouras, the Head of Strategy at NS&I, will discuss how NS&I drew on the principles underpinning Agile to develop its new strategy and the lessons we learnt along the way.

Alex Bouras Head of Strategy NS&I

Ecosystem Strategies

Shaz Ansari is a Professor of Strategy and Innovation at Judge Business School, University of Cambridge and Visiting Faculty at Rotterdam School of Management, Erasmus University. He serves on the Editorial Boards and published in leading academic journals including in FT-50 list including Academy of Management Journal, Academy of Management Review, Strategic Management Journal, and Organization Science.His research interests include technological and management innovations, CSR, and ecosystem strategies. He has contributed to executive education programs in McKinsey, Tencent, Airbus, ICBC, Minsheng Bank, Shell, British Telecom, Nokia, Laing O'Rourke, and UNICEF.

Shaz Ansari Professor of Strategy University of Cambridge


Strategic Planning For the Really Long Term – A Vision For a Place

Grosvenor’s strapline is ‘300 years in property’.  Its unique history as steward of some of the most valuable real estate in London, combined with its corporate structure and financial objectives, give it a much longer-term perspective than most other organisations.  In 2014, Grosvenor set off on a journey to create a 20-year vision for its core Estates of Mayfair and Belgravia, with the aim of creating and maintaining some of the best places to live, work and visit in London.  Sam will outline Grosvenor’s progress to date, as we transition from vision to execution

Sam Monger Director, Strategy, Research & Analysis Grosvenor

Profiting From Integrity: How CEOs Can Deliver Superior Profitability And Be Relevant To Society

Capitalism is at a crossroads. Business is increasingly being seen to losing its connection and relevance to society. The case for a profitable integrity approach to business is due to endemic corruption, inadequacy of compliance, insufficiency of good governance and irrelevance of corporate social responsibility. The presentation demonstrates empirically that there is a direct causal relationship between companies operating with heightened integrity and their resultant superior profitability.

For CEOs to achieve this, an innovative pro-integrity business model for companies to adopt is proposed. The model is demonstrated by application to a case study multinational corporation where the presenter was its CEO. The company was transformed from being a 'dog' to being a world leader, delivering 18% compound average profit growth in a market growing at 7% per annum. Using the Pro-integrity business model which encompasses stakeholders, vision, integrity, leadership, staff and feedback, the value and application of the approach is set out. A considerable amount of sensitive commercial information is provided in the case study in a frank manner.

The result is a compelling argument for a pro-integrity approach to ethical business as an integral part of an organization’s strategy and core business processes.

The presentation provides a powerful evidence-based argument for chairmen and other stakeholders to challenge incumbent CEOs as to why they are not leading their business with a pro-integrity approach and thereby delivering superior business profitability and a better connection between business and society.

Alan Barlow Author & Former CEO Author & Strategist

Departure Coffee