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Ravi Shah

Vice President, Strategy
New Jersey Devils

Shah joined the New Jersey Devils, Prudential Center, and Philadelphia 76ers in 2013, where he is responsible for leading the organization’s overall corporate strategy. In this role, Shah focuses on leveraging customer insights and analytics to drive growth through customer acquisition, fan engagement, and product innovation, while also advancing synergies across the combined New Jersey Devils and Philadelphia 76ers organizations.During his time with the Devils and Prudential Center, Shah has helped launch the industry’s first flexible season ticket membership product, overhaul the organization’s customer relationship management platform, and spearhead the evolution of its customer engagement strategy to increase retention, attract new audiences, and generate long-term growth. He was also instrumental in negotiating and developing the Sixers’ landmark ticketing platform in partnership with Stubhub.Prior to joining the Sixers, Shah worked for the NBA in Team Marketing & Business Operations. While there, he served as a strategic advisor to NBA teams on leveraging data and analytics to drive strategy and improve profitability across all aspects of business operations.

Ravi Shah