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Cheryl Farr

Founder & Chief Brand Officer
SIGNAL.csk Brand Partners

Cheryl founded SIGNAL.csk in 2009 to help organizations of all kinds realize their real brand power. She empowers leaders that value fresh creative thinking, purpose alignment, and the strategic pursuit of excellence to be strong stewards of their own brands — and their people to be passionate brand evangelists. Successful client engagements include Fairmont Hotels & Resorts, where Cheryl helped position the brand for expansive worldwide growth; and PetSmart, where she led the sensory branding work that innovated the total in-store experience. She is currently leading the development of an innovative, brand-driven concept for modern families and mobile professionals designed to attract a whole new generation to Moose International, one of the world’s oldest fraternal orders, debuting in mid-2018.

Cheryl Farr