Chief Strategy Officer Summit
May - , 2018 , San Francisco
Senior Director, Marketing Strategy & Campaign Planning
UPMC Insurance Services Division
More than 20 years of experience in marketing and public relations driving B2B and consumer sales lead generation, thought leadership, reputation management and brand awareness. Serve as chief marketing strategist responsible for building sales strategy & alignment through the assessment of market trends, campaign optimization, and external and environmental factors. Utilize data, analytics and intelligence to generate leads through account based marketing, digital marketing (social, SEO/SEM, email, PPC, content and advertising), and traditional marketing initiatives. Engage with business decision makers and partners. Serve as Chief Of Staff to the Vice President.