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Amy Feltheimer

Sr. Data Visualization & BI Leader
Caterpillar

Amy Feltheimer is a data visualization expert and executive communicator with over 20- years professional experience working with Fortune 500 companies. Amy is a Certified Agile SCRUM Master, and Illinois Licensed Attorney with a master’s degree in market research and a master’s certificate in organizational leadership. After completing an undergraduate degree in communication from University of Illinois at Champaign Urbana, Amy began her career as a statistical research analyst at Market Facts, Inc. (Now Ipsos Synovate). There Amy helped Fortune 500 brands like McDonald’s and Budweiser leverage data analytics to perfect their advertising campaigns. Amy next joined Zodiac Watches (Now Fossil, Inc.) as a Director of Global Marketing and Branding. Amy led e-commerce and global branding, inking licensing deals with Jones Apparel Group, Levi’s, World Championship Wrestling, Pepsi, Hershey, Anheuser Busch and Frito Lay, together resulting in over $100M in incremental revenue. In 2008, Amy was hired by the CFO of Combined Insurance (Chubb subsidiary), to lead financial communication, forecasting, and data visualization. Amy joined Caterpillar, Inc. in 2017 as Sr. Data Visualization Team Leader in the Marketing and Digital division. 

Amy Feltheimer