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Dave Rogers

Former Director, Customer Optimization Analytics
Ancestry

Accomplished digital analytics executive specializing in leading marketing analytic strategies for Fortune 500's, midsize and startup companies - both B2C and B2B markets. Industry recognized leader in digital strategy and testing optimization.A 12-year veteran of digital analytics with an entrepreneur mindset, I develop and execute comprehensive strategies based on business objectives and change management execution. Passionate about driving digital analytics success through focus on the user experience: strategic vision and roadmap, channel interaction by persona and within journey path, A/B and multivariate testing optimization, content targeting and segmentation, customer engagement and most recently, personalization. Strong track record in managing high-performing digital analytics teams, inspiring others to do the best work of their career. I have delivered results leading small, as well as teams of 25+, along with directing multiple agencies.

Dave Rogers