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Leon Wallach

Senior Director, Global eCommerce & Customer Insights
Wyndham Destinations

Leading a centralized organization of 15 digital experts focused on building, measuring and executing against a cross screen RCI.com digital strategy that achieved back-to-back all-time best annual performances in 2015 and 2016.• Grew channel revenue over a two year period by introducing enhancements that simplified the member experience resulting in a conversion lift• Currently migrating RCI.com to a modern fully responsive design that provides a direct path to inventory via a new search and shopping experience• Significantly reduced RCI’s time-to-market by two to three months by incorporating A/B and multivariate testing in the design and development process supporting the web / app experience• Positioning the brand to become a more effective digital business by developing an analytics optimization plan that included the distribution of daily reporting providing greater transparency around channel performance• Own website operations and content management for 15 languages and 27 locales leveraging segmentation and personalization

Leon Wallach