Senior Marketing Analyst, Ecommerce
Levi Strauss & Co
Ben is a Senior Analyst for Levi’s Ecommerce Marketing program, and marrying his business experience with analytics/DS skills, helps bridge the gap between strategic discussion and technical implementation. Ben supports the organization across a variety of efforts, primarily supporting in analytics/data strategy, marketing effectiveness measurement and attribution, technical automation, and audience segmentation/targeting. Recently he has developed Levi’s first in-house CRM scoring model, owning the process end-to-end from business ideation to model selection to ultimate production roll-out.