September - , Shanghai
Director, Advanced Analytics and Research
Hult International Business School
Prof. Kusterer began his career in China in 2008 as head teacher of first year undergraduate students at Shantou University Business School. Since then, he has taken on challenging data science-related roles in the fields of data engineering, digital marketing, and market research. In his current role, Prof. Kusterer works as director of global marketing analytics, covering the markets of China, Russia, and Indonesia. In his time as a professional in China, his achievements have led him to meet such figures as United States President Bill Clinton and his research has been published by organizations such as U.S. Commercial Service. He has also been quoted in New York Times newspaper and has received numerous industry awards. Additionally, he has given analytics lectures and workshops in several global locations, including Shanghai, Beijing, Hong Kong, Jakarta, Manila, Bangkok, and Budapest. His TedX Talk, The Fridge has Facebook, is viewable on YouTube.