March - , 2019 , Singapore
Head of Marketing Tech & Automation
Kumar is an experienced digital transformation leader who has expertise in building Marketing Technology (MarTech) systems that enable the automation of customer lifecycle programs, marketing channels, advanced analytical data products across multiple business units within holding companies with positive business returns. He is also experienced in building, managing and leading cross-functional, cross-cultural teams spread in locations across the globe. As a highly skilled MarTech change agent, Kumar has devised a centralised MarTech capabilities roadmap for NTUC Enterprise’s subsidiaries and merchants. Using Agile best practices, he now leads and collaborates closely with teams across Sales, Marketing, Design, Research, Data, Tech and Engineering to strategise the product roadmap and develop a one-stop, self-serve, intelligent marketing engagement platform (Plus! Engage) that drives viability and profitability for NTUC Link. A recipient of a Masters in Analytics and honours in E-commerce, Kumar is also an invited speaker at many digital conferences and forums, most recently at Machine Learning Asia Summit 2018, where he spoke about the wonders of artificial intelligence. He was featured on national TV as an inspirational role model for youths and in the Straits Times on the magnetism of data driven customer experiences in Singapore.