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Dhruv Shanker

Former - Regional Head of Marketing
ofo

Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He manages a team distributed across 10 countries, and is responsible for increasing ridership, revenues and brand awareness for ofo. Prior to ofo he led the international business for Blueshift - a marketing automation startup leading the way in programmatic CRM. A strong believer in the power of data, Dhruv is an internet veteran and has worked at brands like Groupon, Google and Yahoo. As a a part of the founding team at Groupon India he spearheaded award winning campaigns such as the Groupon Onion Deal and was responsible for launching the Groupon brand in India. He has 14 years of experience overall and is frighteningly passionate about all things digital. He is a former professional chef and loves marketing as much as he does, cooking a good biryani.

Dhruv Shanker