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Pedro Uria-Recio

Group VP, Head of Analytics
Axiata

As the head of Axiata Analytics Center, Pedro Uria-Recio leads advanced analytics across the operational companies of Axiata Group, a Malaysian telecom and digital conglomerate in 10 Asian countries. With a cross-functional team of business consultants, data scientists, engineers as well as digital professionals, Pedro focuses on marketing analytics, digital growth hacking, artificial intelligence and automation as well as cost analytics for the telecom networks. Prior to Axiata, Pedro was a management consultant specialising in strategy and marketing in the technology and banking industries at McKinsey & Company based in Kuala Lumpur and in Santiago, Chile. Pedro also worked in IT strategy and architecture in Veolia in Hong Kong, and in Research and Development in France Telecom in Paris. Pedro holds an MBA from the University of Chicago Booth School of Business and a BsC in engineering in Spain.

Pedro Uria-Recio