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Topics covered

The focus of marketing has shifted from product-centric to customer-centric, from customer acquisition to retention and loyalty, and from individual transactions to the entire buyer journey. This has led marketers to reexamine the entire customer experience, seeking to create more streamlined, personalized and memorable interactions that will strengthen engagement, loyalty and, ultimately, ROI.

Topic Areas Covered Include:

  • Multi-Platform Marketing: Mobile, Web & Wearables
  • Converting Social Media into Sales
  • Digital Story-Telling & Content Marketing
  • People-Based Advertising to People-Based Engagement
  • Using Data & Analytics to Inform Marketing Strategy

Who Attends Our Events

We bring the world's data community together

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View a past presentation

A Little Lean Goes a Long Way: SF Ballet's Lean Ops Transformation

Kimberly Karim, Chief Financial Officer, San Francisco Ballet

Sponsors

A big thank you to all our sponsors and media partners for making this event possible

Executive Summary

Up to date information on this event

75% Attendees companies have 300+ employees

85% Attendees companies have $50 million+ turnover

95% Attendees are director level or above

  • 75 Speakers
  • 125 Attendees
  • 67 Companies
  • 39 Presentations

Location

Hyatt Regency San Francisco
5 Embarcadero Center
San Francisco
CA 94111
United States

Venue