Digital Marketing Innovation Summit
September - , 2017 , San Francisco
SVP, Customer Experience & Design
Howard is Senior Vice President of Customer Experience and Design at MetLife. Part of the Global Brand and Marketing organization, in this role he is responsible for working across the enterprise to establish a vision and best practices for end to end customer experience, brand voice, visual design, digital marketing and UX.In his first year, Howard led the development of a comprehensive new design system for MetLife that launched in October 2016. Howard and his team elevated the visual identity for MetLife, including a new logo, photography, illustrations, icons and collateral to reinvigorate the heritage brand's image within a traditionally conservative category.Prior to joining MetLife, Howard was VP of Developer Experience at IBM, responsible for the global brand experience, design and content for IBM’s relationship with software developers across all business units. He led the Marketing Innovation Group and launched a series of IBM Studios that focused on digital marketing and brand design.