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Sonal Koster

Director, CRM
Shutterfly

A global marketing leader with over 14 years of experience in digital marketing and customer retention, Sonal prides herself on constantly evolving her strategic mindset based on changing consumer needs. Sonal has been at Shutterfly Inc. since 2012, managing the Email marketing strategy team across sub brands like Wedding Paper Divas and Tiny Prints. More recently, she has taken charge of the lifecycle and retention team at Shutterfly, deploying innovative personalization campaigns to drive customer relevancy and engagement. Prior to this, Sonal spent 8 years at GE Money leading global customer retention initiatives, as well as implementing integrated marketing campaigns across consumer finance portfolios in the U.K and US. A true citizen of the world, Sonal has enjoyed life across the Globe, moving westwards from India to the U.K, followed by the East Coast of the U.S and currently resides in the Bay Area. She has a BBA in Business Studies from Lancaster University.

Sonal Koster