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Anita Liu

Director of Field Marketing
GE Healthcare

Anita Liu current role is Field Marketing Director for GE Healthcare China, is responsible for leading the marketing strategies, development and branding to drive private business growth. Most recently Anita Liu was Customer & Market Insight Director for GE Healthcare Greater China to lead market insight analytics, NPI value proposition, customer research, competitor intelligence, forecasting and scenario planning. Anita joined in GE Healthcare as Business Analysis Director in 2012. Prior to GE, Anita was the Strategic Marketing & Established Products Manager in Pfizer and worked in IMS as Consultant focus on commercial & marketing excellence. Before joining IMS, she had 4 years’ experience in Sanofi-Aventis as Business Analysis Manager. Anita started her career of marketing in UK, where she accumulated two-year marketing experience. Anita obtained her MBA degree in marketing from University of Liverpool in 2003. She holds a dual bachelor degree in Economics from University of Colorado & China Agriculture University.

Anita Liu