Digital Marketing & Strategy Innovation Summit
November - , 2018 , Beijing
Director, China Growth Marketing
Gao Song is the China Growth Marketing Director in Skyscanner. He specialises in Digital Marketing, Social Media Marketing and Public Relations. In his current role, he is responsible for setting up goals, OKRs, market strategy, metrics for how we will win in China market; supervising overall business performance of the market, including driving user growth at scale and maximising revenue; Shaping and executing the strategy across all the relevant marketing channels, including developing local partnerships, yearly PR and new media strategy, content marketing and SEO to drive organic growth .