Changes of Digital User Experience Marketing
Arya is the Director of Commercial at Mobike, looking after the businesses in China. In the presentation, Arya will share how important is to capture the ever changing user experience, and how this can lead the marketing performance
Technology Innovations for the Global Marketer
More than a decade ago, US Technology companies developed translation and content management tools to allow them to scale globally. Morgan will share case studies about how marketers across verticals are now catching up by using these same technologies. Morgan has lived in China for 12 years, speaks Mandarin, and has helped clients across the US, China and Europe manage content in 100+ markets.
Ice Breaking Session - Share My Challenges in the Digital Era
Delegates in each roundtable will share with each other their challenges in the digital era, the impacts and lessons they have learnt and what exactly made each challenge special. 1. We will follow a clock-wise order, each person can start with giving a quick introduction about themselves: What company do you work for? What do you do? 2. Then each individual can share their challenges, it doesn't have to come from your own company, it can also be something you have seen or heard of.
Maximise Content ROI with Database and Automation Tools
Content is king, this has been an undeniable fact among today’s marketers. What often neglected is how we store and reuse the content after we’ve put in a significant amount of resources in content development. This presentation will touch on some issues in big-scale, multi-language content production and the tools used to reduce content production cost and improve process. Specifically, the use of database and templating to maximize content value will be discussed. We will also look at some examples on how old content can be used to train AI models that create content for your brand the smart way.
China Digital Marketing 'Subway' Map
China Marketing Subway Map” is released by Academy of Marketing Science ,Miaozhen Systems, Aiming at elaboration of China Digital Marketing Ecosystem
In this session, Jack Yu will share how digital marketing operating in China, the key role of digital marketing in Digital transformation, and the mission.
Media Innovation in the Era of Big Data
Harry Wu is the Project Leader of Data Hero (数据侠）at DTimes (DT Caijing), he is the former managing editor of Global Finance Unit under Yicai New Media's investment research and information department. Harry holds a Master of applied finance graduated from Monash university.
Networking Buffet Lunch
Using New Media to Explore Marketing Opportunities
Qinyong is the New Media Digital Marketing and Creative Director at Haier. He joined Haier since 2014 as the marketing manager.
Haier Group Corporation is a Chinese collective multinational consumer electronics and home appliances company headquartered in Qingdao.
The New Frontier of Social Selling
From Groupon to Pinduoduo and beyond, social selling is here to stay. Social selling has evolved far past using social media to talk to customers and simple numbers-triggered group buys. Now there are mature platforms, sophisticated tools and robust strategies out there that are opening up entirely new sales channels and reaching a totally different type of customer. At the same time, social selling is challenging marketers to redefine how they think about marketing.
How Leading E-Commerce Platforms are Leveraging Brand Content?
Cyril Drouin is the Chief eCommerce Officer for Greater China at Publicis Communications. He is based in the Shanghai office and runs the Publicis Commerce practice in China. Cyril has more than 10 years eCommerce and Digital experience in China. Local and international companies came to rely on the eCommerce and digital marketing expertise Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China.
CRM Marketing with Customer Journey Digitalisation
Fred Chen is the Head of Marketing Strategy at CreditEase. Previously Fred has worked at Standard Chartered, 3M and Brand Union.
CreditEase is a Beijing-based leading FinTech conglomerate in China, specializing in inclusive finance and wealth management, including payment technology, marketplace lending, crowdfunding, robo-advisory, insurance technology, and blockchain products and services.
Omni - Market & E-Commerce Strategy
Elton Ma is the E-Commerce Development Director at Diageo.
Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
Elton has over 18 years of professional experience in e-commerce, digital marketing and IT areas. He has proven record of excellence in managing businesses and building professional teams, deep understanding in FMCG, media, retail and high-tech industries.
Registration & Light Breakfast
Building a Platform Culture to Stimulate Marketing Performance
Lizzy Yao was appointed as the Brand Communication Director for Vans Asia Pacific. She drives brand communication strategy, leading Vans brand eco-system includes Media, PR & KOL strategies in addition to Digital and E-commerce Marketing. She graduated from the China Academy of Art with a degree in Fine Arts, Visual design and New Media. Besides her life at Vans, she is also a resident DJ base in HK.
O2O Global Shopping - Case Study from Ctrip
Colin Dai is the Marketing Director of cross-boarder O2O business. He leads the team to promote the O2O Global Shopping, Outbound Travel Retail and Cross Border e-Commerce business, which integrate the online platform and offline resource, to boost the competitive edge; increases exposure and awareness; drives traffic and reach wider audience; simulates more purchase; optimizes penetration and conversion; generates the incremental sales and GMV; elevates the customer experiences. Key markets include UK, USA, Europe, Canada, Australia also Singapore and Hong Kong.
How Ximalaya Handles their Site Revamp and URL Migration
Ximalaya is the famous audio-sharing platform in China. It has over 470 million mobile users. Ximalaya keep ranking top in APPSTORE Reading list till now. It is the leading the brand in the industry.Ximalaya has audio books, talk show, music, news, history, education and other 100 million audio tracks. The platform supports download and upload. With Ximalaya, listen can be anywhere and anytime. Ximalaya’s unique PUGC ecosystem has attracted over 8000 celebrities til and 5 million verified podcasters till 2017.
Dwelling on her experience, Wenyan will tell us how Ximalaya planned and executed the site revamp and URL migration from the perspective of SEO.
- Background: www.ximalaya.com planned to revamp their official site www.ximalaya.com
- Goals: Avoid common pitfalls and minimum traffic loss.
- What we did:
- URL and site structure plans
- On-page SEO check
- Redirects implimentation
- Results: the result turned to be good with little traffic loss and traffic increased months later.
Effective, Context-Driven Marketing Automation: Connecting Vision, Strategy and Execution,
Julio Cesar spearheads the integration between marketing platforms and systems for the English Language Centres for Kids and Teens. At EF, he focuses on building seamless, automated marketing strategies across multiple channels. Julio Cesar is passionate about digital strategy, user-centred design, data analytics, tacos and systems integration.
Build a Profitable Internet Business with Growth Hacking & Data-driven Marketing
Richard Gu (Gu Qing) is the founder and CEO of DTalk, E-Bizcamp CEO, which DTalk is a Shanghai-based firm, specializes in customized Internet data integration, data mining & predicative analytics solution, also provide Growth Hacking, Internet Data Analytics, User Profiling & Customer Retention workshop in Shanghai, China.
Creative Technology & Customer Engagement
Michelle Lo is Head of Digital Johnson & Johnson Consumer in HK & TW. She is responsible for leading the digital transformations & total media strategies to drive business growth. Michelle will bring both external and case studies from Johnson & Johnson of their learning journey on embracing technology into marketing.
Networking Buffet Lunch
How to Build Up Good Reputation in Digitalisation Era
Luke Qiu is the Sr. Digital Marketing Manager (JV of Alibaba Group & Marriott International). He has graduated from Florida International University.
Luke strategically formulate & execute the digital marketing plan for Alibaba Fliggy & Marriott International. He drive content marketing strategy for all Alibaba platforms through website/Apps including Fliggy, Taobao, Tmall & Alipay etc.
Fireside Chat: Future of Digital Marketing in Luxury Retail
Joyce has 18+ years experience: half of which in luxury retail marketing profile, and the other half in agency, Joyce is one of the marketing and retail expert in the industry. Her experience spans across big names including Ogilvy, Louis Vuitton, Coach, and Bottega Veneta.