Digital Marketing & Strategy Innovation Summit
September - , 2018 , Shanghai
Director, Digital Strategy
Lee Mack has been working in digital in China since 2008, first as Digital Publisher of City Weekend where he implemented innovative publishing processes using the web to power print, and pioneering the move to publishing on Wechat. Since 2014 he has been focused solely on the Chinese market, leading digital strategy for Octave, a luxury wellness start-up, and now the naked Group, where he provides leadership to naked's main businesses which include resorts (naked Stables and naked Castle), co-working (naked Hub) and retail (naked Things).