Digital Marketing & Strategy Innovation Summit
September - , 2018 , Shanghai
Sr. Content Strategist
Joy Chang is Senior Content Strategist at Alibaba Group. She works on content strategy and management for AliExpress. She is tasked with improving the localization process and UX using the latest tools and technologies, managing content for AliExpress mobile app (18 languages) & PC (10 languages), and executing sales and campaign content creatives. Prior to joining Alibaba, Joy worked in CFE Media & CFE Technology, a B2B ad-tech solutions firm in Chicago for over 3 years. Joy has a master degree in Journalism & Mass Communications from the University of Iowa and is an avid learner in coding and new content technologies.