Digital Marketing & Strategy Innovation Summit
September - , 2018 , Shanghai
Director, Marketing, Global Shopping Business
Colin Dai is the Marketing Director of cross-boarder O2O business. He leads the team to promote the O2O Global Shopping, Outbound Travel Retail and Cross Border e-Commerce business, which integrate the online platform and offline resource, to boost the competitive edge; increases exposure and awareness; drives traffic and reach wider audience; simulates more purchase; optimizes penetration and conversion; generates the incremental sales and GMV; elevates the customer experiences. Key markets include UK, USA, Europe, Canada, Australia also Singapore and Hong Kong.