Digital Publishing Innovation Summit
December - , 2018, San Francisco
Head of Research
Jessica Tarlov heads the Bustle Trends Group, a division formed by Bustle Digital Group (BDG) in early 2017 to provide meaningful insights and research into what drives Millennial women's purchase habits, brand consideration and overall opinions on everything from puppies to politics. Jessica and her team work with advertising and marketing partners to make the most out of their campaigns as well as host forums and events that speak to millennial women's issues with an eye towards making social and political impact. Bustle Trends Group has played an integral role in closing some of the company's largest deals including Walmart, JP Morgan Chase and Ulta. Jessica appears regularly as a contributor on Fox News, representing a refreshing moderate liberal take on the "issues of the day"--all through the lens of a millennial woman. She is a regular on shows such as Outnumbered, America’s Newsroom, Hannity and countless other Fox News and Fox Business programs. In July 2017, Jessica published her first book, America in the Age of Trump: Opportunities and Oppositions in an Uncertain World. Prior to joining Bustle, Tarlov was a senior strategist with Schoen Consulting and worked as a democratic pollster. She holds a PhD in political science from the London School of Economics.