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Alec McCrindle

Creative Director, RYOT
Oath

Alec leads creative direction for RYOT Studio. He led Yahoo's first EU-wide content marketing program in 2007, its first influencer programs in 2008, and two years ago he merged the visual content and editorial content functions in anticipation of the social/visual content trend. He's currently working on data led storytelling, neuro-testing and bringing unique content creators and technologies to the fore. Alec has had various creative leadership roles in the UK and South Africa since he left art school (to get involved in this new internet thingy in the 90's). He's still amused that it's went full circle on GIFs.

Alec McCrindle