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Brooke Siegel

Vice President, Content
Hearst Digital Media

As the VP of Content at Hearst Magazines Digital Media (HMDM), Brooke Siegel is responsible for content strategy across Hearst Magazines’ extensive portfolio of digital brands. She directly oversees the luxury sites, including HarpersBazaar.com, ELLE.com and MarieClaire.com, as well as Sweet, the first-ever straight-to-Snapchat Discover publication, and HMDM’s centralized features department, which produces original long-form content across all Hearst brands. Previously, Siegel served as Daily Worth’s top editor and as a senior editor at Google. She has also worked on the digital side at Martha Stewart Living Omnimedia Inc., Punch! Media, Lifebooker LLC and DailyCandy in gigs that include commerce, editorial and social media management.

Brooke Siegel