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Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. In recent years, Nielsen has bolstered its advertising effectiveness capabilities and offers clients the ability to understand who their ads have reached, how their ads have resonated and whether their ads drove a consumer reaction, such as purchases. Nielsen Campaign Ratings and Nielsen Brand Effect are the signature solution suites that measure the reach and resonance of ads across platforms. For more information, visit