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Samantha Minish

Director of Digital Content Products and Strategy
AccuWeather

As a seasoned product veteran of numerous top digital properties, I aim to create seamless and intuitive products for all digital platforms to add pizazz to consumers’ experiences, encouraging engagement and ultimately driving long-term growth and revenue. I also know it is essential that teams have the most effective technology and tools to drive efficiency, so they can focus on creating the wow factor. I focus on bridging the gaps between editorial strategy, cross-platform technology, revenue growth and audience engagement. I'm not afraid to take calculated risks in order to push products further along their evolutionary path. I strive for innovation while insuring that I maintain and enhance the foundations. I believe that simplicity is a fundamental part of success: if a user can't easily discern how to use a product, then they won't use it. We need to strive to satisfy our key customers while also generating buzz in new segments.Products should give people what they need, what they want, and a few things that they knew nothing about but will have a positive impact on their lives.

Samantha Minish