Digital Strategy Innovation Summit
September - , 2017 , San Francisco
Director, Digital Strategy
Country Music Association
Meryl Johnson develops and manages CMA’s digital presence, which includes the Association’s websites, app, mobile platforms, digital partnerships, video distribution, database development, innovation projects and digital advertising initiatives of CMA TV properties and live events. With more than a decade in entertainment media, before CMA, Johnson from Warner Bros. Pictures where she was Director of Digital Marketing. She managed the marketing budgets and teams in developing programs for all aspects of Warner Bros. Pictures theatrical digital marketing campaigns’ paid media, social media, creative, mobile/tablet apps, CRM programs, digital public relations, promotions, and experiential events for a film slate totaling $1.5 billion domestic box office.Her film campaigns include: “Get Hard,” “Entourage Movie,” “Mad Max: Fury Road,” “The Gallows,” “Vacation,” “Black Mass,” “Our Brand is Crisis,” and “Batman v. Superman.” Prior to working with Warner Bros., Johnson’s previous affiliations include Focus Features, NBC Universal, Clear Channel Broadcasting, and Cumulus Broadcasting.