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Registration and breakfast

Main

Registration and breakfast

Chair's opening remarks

Game telemetry 101 - uncovering the value of analytics

Working cross-functionally to bridge the gap between creative and analytical teams

Analytics is a discipline that relies on managing constraints, while creativity is – by design – an exercise in avoiding constraints. Explore in this session how WB Games has developed a discipline that enables developers, marketers and analysts to work at the speed of creativity.

Matt Howell Director, Analytics Warner Bros. Games

Hearthstone meta analysis

In Blizzard’s digital collectible card game, Hearthstone, players create 30-card decks and play them against one another, always keeping in mind what is currently top of the ‘meta'. Hear from Tian, Senior Data Scientist, on how they built a data pipeline from this raw gameplay data using unsupervised learning method (clustering) to then get deck prototypes from millions of deck content variations.

Tian Ding Senior Data Scientist Blizzard Entertainment

Morning coffee and networking break

Identifying key metrics to enhance customer profiling

Session by Anodot

Utilizing customer data to create an interactive storytelling experience

Networking lunch

Panel: AI and the future of gaming technology

Dylan Rogerson Senior Data Scientist Activision
Erik Archer Smith Head of ABM Treasure Data

Session from Microfocus

Creating a game economically with optimum monetization opportunity

Afternoon coffee & networking break

Unlocking data to personalize the in-game experience

Chair's closing remarks

Networking drinks reception

Networking drinks reception ends at 6.00pm.

Registration and breakfast

Main

Registration and breakfast

Chair's opening remarks

How simple analysis can have a substantial impact on helping a company become more data-driven

Toca Boca is the the No. 1 mobile-first kids brand, creating digital toys and playful products for children around the world. The company recently conducted a seasonality analysis, which involved looking at revenue to determine optimal launch dates for products. Toca Boca's growth team used data to recommend target launch release dates for apps that maximized revenue potential. The result was record-breaking app revenue, as well as a complete shift in how Toca Boca produces apps - everything from forecasting financials to building timelines for game development teams. In her session, Nar will discuss what she learned from analyzing data over the course of a year, and how she used her knowledge to effect positive change for the company.

Nar Parisawan Senior Manager Analytics, Growth Lead Toca Boca

Analysing historic data to determine key consumer purchasing habits

Understanding consumer needs and revolutionizing customer support

Morning coffee and networking break

Panel: Creating the game - from pitch to development

Dylan Rogerson Senior Data Scientist Activision

Understanding data to increase brand engagement

Roundtables - challenge swap

Networking lunch