Host Opening Remarks
Building a Company of Innovators
Where does innovation sit in your company? Is it the responsibility of the R & D teams? Is it a separate function? Or do you see it being a chief responsibility of all your engineers and development teams? Imagine if you can take your company to a place where innovation is the responsibility of everyone from front line customer service to your facilities teams. When everyone is empowered to think of innovation what type of company will you become? In this talk, Mike Todasco, the Director of Innovation for PayPal will walk through the journey that PayPal is on to prove that we are all innovators!
2019 in Mobile: Five Things You Need to Know
With Americans spending 2.5 hours per day in apps, mobile has become a critical channel for businesses and an integral part of the customer experience. No matter where you are on the path to mobile, understanding the changing landscape will fuel your success. Learn about where App Annie sees the mobile economy heading in 2019, including: top countries to watch, effective marketing strategies, and key verticals primed for growth.
Time (well) Spent
This talk will outline how technology has shaped our world as marketers and more importantly, as people. Learn what we as an industry can do in the next decade of technological transformation to help consumers live inspired lives, off of their devices.
Bringing the World Within Reach
Paying the Way: The Benefits of Adding Payments To Your App
Why did GasBuddy, the 3rd ranked travel app, launch a payments program? In this session, Mark will share the benefits of adding a payments capability to your app, including how to leverage rewards and incentives to turn users into brand advocates.
Creating a Successful Mobile First / App-Based Payments Experience
BitPays mobile wallet app has 1.5M users and has done over $10B in spend this year. Sonny Singh talks about how digital currency is being used by mobile wallets globally.
Learn how the top strategic minds hone the capabilities, resources and talent to successfully disrupt their markets in this interactive discussion-based format.
Host Opening Remarks
101 Influencer Marketing | Know The Basics With Postmates
Consumer and Connectivity Trends for Mobile Computing
Join Lance as he discusses:
(1) What does mobility look like in the future?
(2) Who is the consumer?
(3) Growth areas to focus on
Branding Your Digital Space
Owning the “Second Screen”: Integrating Mobile into the Live Viewing Experience
As smart phones and other mobile devices have become ubiquitous, media executives have struggled to own the narrative beyond the “big screen.” The vast majority of consumers are creating their own “second screen” experience while consuming content from producers ranging from Netflix to the NFL. From his experience as Chief Product Officer of the FCFL and GM of the Kochava Collective, Grant Cohen will share his unique perspective on how programmers and content producers can own the second screen by creating a “lean forward” experience for consumers, one that includes fan engagement and, ultimately, fan control.
TREND BRIEFING: Mapping Social Media Networks to Identify Key Contributors, Groups, and Topics
Social media is best understood as a network of connections that have an emergent structure. Network maps of topics related to mobile applications can reveal the thought leaders at the center of the discussions, market segments, and summaries of web resources and related topics and themes.
Making network maps and reports of social media data is now much easier as end user friendly tools automate the many data analysis and visualization steps needed to bring swarms of messages into a focused, coherent view.
This talk will present a number of mobile related network maps to highlight the ways the digital crowds that gather around them vary in shape, size, and dynamics.
The Alchemy and Science of Metrics – Choosing Metrics that Work
Understanding the value of metrics for innovative product development