Host Opening Remarks
The Power of Mobile in Igniting Social Movements
How Fearless Girl became a global phenomenon and what you can learn from the brands that drive us to care and share.
Monetizing AI and IoT at Scale
A great deal of buzz has been happening lately around the future of AI and IoT, yet few examples exist on how we can insert these experiences into consumer’s lives in meaningful ways, at scale. Additionally lacking are robust examples of meaningful monetization of branding or advertising within these experiences.In this presentation, we will be reviewing key challenges and pragmatic opportunities of these nascent technologies through the lens of B2C, B2B and B2i (the individual). Audience participation will be key, so come prepared to engage.
Networking Coffee Break
Are GIFs the Future of Marketing?
Rabbat’s talk will discuss: THE RISE OF SNACKABLE CONTENT BITES Facebook users watch only the first 3-5 seconds of a video on average, and 80% view it without sound. Users are already turning marketing content into GIFs—and brands are capitalizing on this short form obsession by turning their long form content into small, "snackable" moments. HOW SAVVY MARKETERS ARE ALREADY UTILIZING GIFS Trend-setting marketers are already using GIFs to build an in-touch, millennial brand voice, share quick product demonstrations, and provide quick visuals to break up text. These GIFs drive engagement and position brands on the cutting-edge. THE FUTURE OF GIFS IN MARKETING GIFs will revolutionize unexpected industries—from long form journalists breaking up articles with GIFs to fashion labels showing an entire new line in less than 3 seconds. As fun content that activates emotions, they'll spread like wildfire.
We need a mobile app!
How many times have you heard that from your Leadership. And how many times have you asked “Why?” or “What for?” If you don’t understand the Journey of those who already buy from you, those who want to (and those YOU want to), you will fail before you even begin. Join me for a conversation where we will discuss how to unlock the Customer Journey, quickly identify the pain points and free your organization to work with fluidity and purpose.
The Invisible Power of Sound in Mobile
Sound has the power to influence emotion and engagement. Done well, it makes experiences more desirable. Done poorly, it will turn people away. Kevin will share a variety of research-backed sonic experiences to illustrate the invisible power of sound, and he’ll share Sonic Design Principles that you can bring into your own work.
Breaking the Golden Rules: How Unconventional Decisions Drive Digital Results
The problem with conventional advice is that it leads to conventional outcomes. Marketers, strategists, and digital business executives absorb a set of golden rules over time that then turn into a set of best practices. But it's often those best practices that are holding us back from getting the results we want.
A Case Study On Mobile Acceleration at Citi
Customer expectations are driving demand for seamless experiences, particularly on mobile and regardless of company’s size or industry, and banks are stepping up to this challenge to compete for customer’s time and loyalty. Citi FinTechacts like a startup within the 200-year-old bank. The group is delivering radically simple, connected customer experiences across platforms and is laser focused on solving customer’ biggest financial issues.
Networking Coffee Break
Can An App End Hunger? Activating Users On & Offline
We will journey into the importance of activating your users on and offline for a society of consumers that are waiting for us to tell them what to do.
Innovating for the Mobile Age
Rapid Prototyping. Fast Failing. Minimum Viable Product. We’ve all heard the buzzwords, but what if you work at an organization that is slower to adapt? How do you cultivate a culture of innovation within your own team and beyond? How to overcome the mindsets that hold organizations back? Walk out of this session with tools and tactics to propel your organization forward in the digital age.
Registration & Breakfast
Host Opening Remarks
Cross Platform Mobile Development: Converging for Quality
At FreshDirect, we've recently embarked on a multiyear program to re-platform our mobile portfolio, while also launching a completely new business, all on a single code base. In this presentation we’ll discuss our approach utilizing a cross platform mobile development strategy, and how automated testing turned out to be the critical driving force.
Becoming a Mobile-First Organization: How Increasing Mobile Adoption Affects Your Customer and Your Business
This year, the Miami HEAT became the first NBA team to require fans to use a smartphone – and their own app – to enter all 42 home games during the NBA season. This presentation will not only highlight the benefits of this drastic change to the business, but it will also break down common misconceptions about how mobile affects the fan and customer experience. In this presentation, attendees will learn what it means to be a mobile-first organization, how to effectively communicate and market digital initiatives to a variety of audiences, and how an agile approach to mobile operations and strategy can ensure successful implementation of new projects and adoption of your mobile app.
Networking Coffee Break
Mobile Innovation Inner Circle
What’s keeping you up at night? The Mobile Innovation Summit is more than just a conference. We want to give smart ideas and connections to help you. We’re opening up the floor and want to hear from you. It’s a time to share ideas, debate, network, and gain insights into tackling the challenges and maximizing the opportunities in 2018 and beyond.
Effective Design for Mobile Content Marketing
We all know that users are engaging with industry related content in their off hours and on their mobile devices. How do you insure your content creators are thinking in snackable and small space when creating micro content. What are the ground rules designers and editors need to follow for creating compelling and engaging content that works well on mobile.
Apps for Every Reader - A Fireside Chat
Interviewed by: Randi Priluck, Ph.D, Professor of Marketing and Director of the Media Storm MS in Social Media & Mobile Marketing at Pace University
The Augmented Reality Explosion is Coming. Be Ready.
2018 is poised to be the year of augmented reality (AR) and mobile marketers need to start planning now. Learn about ARKit, ARCore, and WebAR, and how they can be used to create interactive experiences that turn any blank space into a targeted ad that a user wants to engage with. We'll discuss best practices for making the type of content users want to spend time with, and how to get it in front of them.
Building a Winning Digital Strategy
With the rapid evolution in mobile technology, the acceleration in data management capabilities and relentless advancement of Machine learning technologies, most organizations are grimly aware that in order to win or even remain in their markets, they must formulate and execute the right digital strategy. Nevertheless, studies report that more than 50% of digital strategies end up as dismal failures. Organizations across the world expend energy and scarce resources pursuing strategies that fail to deliver any of their intended value. Stakeholders suffer losses and employees experience frustration, burn out and disillusionment as their organizations swivel from one digital strategy to the other. But failure doesn’t really have to be the norm. In this presentation, we propose a practical approach for defining a winning a digital strategy and one that delivers a sustainable advantage for your organization.