Agenda

Chairperson Welcome

Ramon Chen Chief Product Officer Reltio

State of Master Data Management - Privacy, Trust, Experience

The digital economy has brought us into an era where data has become a key asset, a competitive advantage. As organizations are looking at new ways to leverage data to deliver new business models and unprecedented customer experiences, there has been increasing scrutiny on data usage with new privacy regulations. This session will look at how leading digital organizations are using technology to meet the trust, privacy and customer experience needs today and preparing for the future.

Manish Sood CEO & Founder Reltio

Transforming the Future of Business

Organizations seeking competitive advantage have heavily invested in data strategies. From governance models, training, and technology.leaders have seen significant gains. As data powers information flows and information flows show patterns of insight, true decision making is being enabled through machine learning and predictive analytics. In fact, patterns of insight lead to next best actions. With the advent of AI powered analytics, we are at the dawn of an exponential business transformation where the data to decision process is not only accelerated, but also crafting the foundation for future competitive advantage. Learn from Constellation Research’s Principal Analyst and CEO on how AI driven analytics will transform the future of business.

Ray 'R' Wang Principal Analyst and Founder Constellation Research

Session TBA

HP Inc - A Digitial Transformation Journey

This session will discuss the digital transformation journey at HP and how data management at scale helped enabled the transformation. Session will review multi-domain use cases for using data management at scale, to build single view of customers with complex hierarchies and will provide insights into defining business-centric data solution.

Kevin McBride Director, WW, Sales Data Management HP Inc.

Panel Discussion: Global Digital Transformation at Scale

Business Driven Expansion of a Global Data Management Platform

"AstraZeneca completed the deployment of its cloud Modern Master Data Management solution to 65 markets, 100 Data Stewards and 500 Field Reps. This deployment included the initial data load, ongoing maintenance and enrichment of over 10M Healthcare Providers and 5M Healthcare Organizations. Since then, there has been significant business-driven expansion of the MDM platform use cases including: expansion to new markets in North America and Africa, matching of existing records with new data sets, supplying geocodes to drive mapping views in CRM system, and becoming Consent MDM for Commercial Systems. This session will discuss

- How AZ Center of Excellence team manage their cloud MDM platform as a service globally
- Innovative ways in which the AZ business is using MDM to provide reliable data to field reps"

Joanna Walker Global MDM Architect AstraZeneca

Enabling Digital Transformation in Life Sciences

Master Data Management (MDM) in life sciences has evolved from being the traditional matching of records and creating clean lists of data across different domains, to automating the process of collecting and linking disparate data into a single trusted source, and effectively managing the data assets shared across the enterprise.

Mukesh Sharma and Suhas Joshi talk about the Digital Transformation at Syneos, the MDM journey, experiences and learnings.

Closing Session

Chairperson Welcome

Ajay Khanna VP, Marketing Reltio

Fireside Chat: The Customer Experience. Then. Now. And Into the Future.

This exciting chat with Omer Iqbal will explore what digital experience means for one of the leading beauty products enterprises. We'll discuss how a new vision of beauty is delivered through data-driven digital strategy and how the company is getting ready for future opportunities and challenges.

Omer Iqbal Senior Vice President - Global Architecture, Digital Center of Excellence Shiseido

Pragmatic Approach to Powering Data Management with ML

In 2018 we observed Artificial Intelligence and Machine Learning (ML) hitting the mainstream. Looking back, are enterprises see quantifiable benefits from their investments? What is the future of AI/ML for data management. This session will explore why getting the data organized in a manner that can be used for AI/ML is important. When data is organized, enterprises can use the power of AI/ML to uncover relevant insights that support efficient business execution across all departments, while addressing the burden of regulatory compliance.

Michele Goetz Principal Analyst Forrester

Session TBA

Machine Learning and Data Management - How they help each other

In 2018 we observed Artificial Intelligence and Machine Learning (ML) hitting the mainstream. Looking back, are enterprises see quantifiable benefits from their investments? What is the future of AI/ML for data management. This session will explore why getting the data organized in a manner that can be used for AI/ML is important. When data is organized, enterprises can use the power of AI/ML to uncover relevant insights that support efficient business execution across all departments, while addressing the burden of regulatory compliance.

Michele Goetz Principal Analyst Forrester

Session TBA

Put Your Data to Work!

Master data can be the most important data your company has. It’s management is vital to building a strong foundation for integration, analysis, execution and business value. As a data professional you face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!”

Ajay Khanna VP, Marketing Reltio