Agenda

Chairperson Welcome

State of Master Data Management - Privacy, Trust, Experience

The digital economy has brought us into an era where data has become a key asset, a competitive advantage. As organizations are looking at new ways to leverage data to deliver new business models and unprecedented customer experiences, there has been increasing scrutiny on data usage with new privacy regulations. This session will look at how leading digital organizations are using technology to meet the trust, privacy and customer experience needs today and preparing for the future.

Manish Sood CEO & Founder Reltio

Transforming the Future of Business

Organizations seeking competitive advantage have heavily invested in data strategies. From governance models, training, and technology leaders have seen significant gains. As data powers information flows and information flows show patterns of insight, true decision making is being enabled through machine learning and predictive analytics. In fact, patterns of insight lead to next best actions. With the advent of AI powered analytics, we are at the dawn of an exponential business transformation where the data to decision process is not only accelerated, but also crafting the foundation for future competitive advantage. Learn from Constellation Research’s Principal Analyst and CEO on how AI driven analytics will transform the future of business.

Ray 'R' Wang Principal Analyst and Founder Constellation Research

Accelerating the Journey to Omni-Channel

Accenture Interactive is laser focused on helping clients create the best customer experiences on the planet. A key aspect is achieving true omni-channel marketing, which is often hampered by business and technology challenges. This discussion focuses on some of the main challenges, and how Accenture and Reltio are solving those challenges together, and can significantly reduce the time and effort required to get to omni-channel while still addressing fundamental business challenges.

Rob Fuller Digital Solution Architect, Principal Director Accenture

Digital Transformation: Fueling Patient-Centric Engagement for Emerging Biopharma

The Digital Age has taken hold across the globe but how is the Life Sciences industry embracing Digital Transformation to curate a high quality patient-centric engagement experience? Highpoint will illustrate a few case studies to show how data mastery is at the heart of the high quality, patient-centric digital experience.

Mihales Karasavas Managing Director, Customer Success (East Region) IQVIA - Highpoint

Equinix on GDPR Journey - Mastering Consent & Turning GDPR into An Advantage

In May 2018, a new European regulation (GDPR) came into effect transforming the way we collect, use and manage personal data. Given these changing times with more legislation coming into effect around personal data, this session explores key business benefits of using MDM to address compliance needs and turn them into opportunities to understand and manage personal data.

Srilakshmi Goparaju Master Data Management Expert Equinix

Making of a Modern Master Data Management Platform

Multi-cloud and multi-model data storage architecture is changing how enterprises are organizing and leveraging their data. Today's enterprises want to avoid dependence on a single public cloud provider and looking for data platform that supports use of diverse NoSQL, Relational, Document, Columnar databases to have the right storage for the right data. This session will discuss how Modern Master Data Management supports your corporate standards, increases flexibility, mitigate risks with a sound data management strategy and architecture.

Anastasia Zamyshiyaeva Chief Architect Reltio

Finding Data Science Use Cases from Modern Customer Master Data

How do you find those diamonds in the ruff? Business use cases that utilize machine learning models or narrow AI to drive revenue increase. This session explores how to approach a modern Customer Master data with an eye towards better customer experience. Define the business questions, seek out simple ways to get structured learning data, and provide more support for why governance and clean data matters?

Christy Foulger Principal & Founder Ayr Consulting

Session featuring Franklin Templeton Investments

Rajanpreet Wadhwa Director, Client Strategies and Analytics Franklin Templeton Investments

Next generation user experience using ML/AI

This session will discuss how next generation user experience can be data driven. The session will review ML techniques that can recommend user actions for better user experience.

Mona Rakibe Director of Platform Product Management Reltio

Carina Alabanza Principal UX Designer Reltio

Networking and Game Evening

Join us for post-event cocktails and hors d'oeuvres.

Chairperson Welcome

State of Master Data Management - Privacy, Trust, Experience

The digital economy has brought us into an era where data has become a key asset, a competitive advantage. As organizations are looking at new ways to leverage data to deliver new business models and unprecedented customer experiences, there has been increasing scrutiny on data usage with new privacy regulations. This session will look at how leading digital organizations are using technology to meet the trust, privacy and customer experience needs today and preparing for the future.

Manish Sood CEO & Founder Reltio

Transforming the Future of Business

Organizations seeking competitive advantage have heavily invested in data strategies. From governance models, training, and technology leaders have seen significant gains. As data powers information flows and information flows show patterns of insight, true decision making is being enabled through machine learning and predictive analytics. In fact, patterns of insight lead to next best actions. With the advent of AI powered analytics, we are at the dawn of an exponential business transformation where the data to decision process is not only accelerated, but also crafting the foundation for future competitive advantage. Learn from Constellation Research’s Principal Analyst and CEO on how AI driven analytics will transform the future of business.

Ray 'R' Wang Principal Analyst and Founder Constellation Research

Accelerating the Journey to Omni-Channel

Accenture Interactive is laser focused on helping clients create the best customer experiences on the planet. A key aspect is achieving true omni-channel marketing, which is often hampered by business and technology challenges. This discussion focuses on some of the main challenges, and how Accenture and Reltio are solving those challenges together, and can significantly reduce the time and effort required to get to omni-channel while still addressing fundamental business challenges.

Rob Fuller Digital Solution Architect, Principal Director Accenture

Digital Transformation: Fueling Patient-Centric Engagement for Emerging Biopharma

The Digital Age has taken hold across the globe but how is the Life Sciences industry embracing Digital Transformation to curate a high quality patient-centric engagement experience? Highpoint will illustrate a few case studies to show how data mastery is at the heart of the high quality, patient-centric digital experience.

Mihales Karasavas Managing Director, Customer Success (East Region) IQVIA - Highpoint

Business Driven Expansion of a Global Data Management Platform

AstraZeneca completed the deployment of its cloud Modern Master Data Management solution to 65 markets, 100 Data Stewards and 500 Field Reps. This deployment included the initial data load, ongoing maintenance and enrichment of over 10M Healthcare Providers and 5M Healthcare Organizations. Since then, there has been significant business-driven expansion of the MDM platform use cases including: expansion to new markets in North America and Africa, matching of existing records with new data sets, supplying geocodes to drive mapping views in CRM system, and becoming Consent MDM for Commercial Systems. This session will discuss

- How AZ Center of Excellence team manage their cloud MDM platform as a service globally
- Innovative ways in which the AZ business is using MDM to provide reliable data to field reps"

Joanna Walker Global MDM Architect AstraZeneca

Data Management Journey for a First Product Launch

Preparing the right data for a first product launch requires rigorous planning, right data strategy, cross systems coordination, agile deployment & onboarding with fail over options. In this session, Dermira and ZS will discuss their experiences around their data management /MDM approach, key challenges and takeaways while enabling commercial readiness for Dermira’ s first product launch.

Sahithi Paleti Manager, IT Commercial/Medical Affairs Systems Dermira

Suhail Merchant Associate Principal ZS Associates

Networking and Game Evening

Join us for post-event cocktails and hors d'oeuvres!

Chairperson Welcome

Customer 360? You Need to Tap Into All Your Data

Master data, transactional data, and marketing data only tell you a fraction about who your customer is. Deep connections and affinity with your customer are dependent upon your ability to bring it all together and virtually create your customer as a complete person. The connected customer experience to personalize engagement and offers (while avoiding the creepy touch) shifts your customer data strategy and capabilities from database thinking to assessing how well you manage the collections of customer information. Transform your customer experience, business models, and market competitiveness by investing in the right technology innovation, embedding intelligence into all tiers of your data management systems, and work toward customer insight systems that accelerate results.

Michele Goetz Principal Analyst Forrester

Capabilities Required for the Next Generation MDM

This session will discuss how the master data management platforms are evolving to meet needs of digital economy. A modern master data management platform incorporates graph technology, infuses insights from the data using advanced analytics and ML, and offer big data scale performance in the cloud. Learn about these and other critical capabilities that power connected customer experience, compliance, and business alignment.

Aaron Zornes Chief Research Officer The MDM Institute

Put Your Data to Work!

Master data can be the most important data your company has. It’s management is vital to building a strong foundation for integration, analysis, execution and business value. As a data professional you face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!

Scott Taylor The Data Whisperer MetaMeta Consulting

Designing with Data: Understanding Customers and Crafting Elegant Experience for Them

In an ever-changing marketplace and industry where new products are constantly emerging, data can play a big role in helping us learn and respond to shifts in user interests, behaviors, and needs. Design can be informed by data. Design can also bring deeper meaning to data. How might data experts work with User Experience Designers in the practice of designing experiments and collecting data, with the common goal of understanding customers and crafting elegant experience for them?

Peipei Wang User Experience Designer LinkedIn

Enterprise-Scale Innovation that Delivers Business Results

The presentation will focus on best practices to develop ML powered applications that can move the needle on business critical KPIs. We will walk through a rapid prototyping framework to develop effective personalization experiences, the mindsets and skills required to execute on an innovation roadmap, how to evaluate and work with vendors that provide 'AI-powered' solutions, and how to design experiments to quickly iterate towards a better experience for customers.

Pallav Agrawal Director, Data Science Levi Strauss & Co