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Registration and light breakfast

Personalize Customer 360 Track

Registration and light breakfast

Chairperson Welcome

State of Master Data Management - Privacy, Trust, Experience

The digital economy has brought us into an era where data has become a key asset, a competitive advantage. As organizations are looking at new ways to leverage data to deliver new business models and unprecedented customer experiences, there has been increasing scrutiny on data usage with new privacy regulations. This session will look at how leading digital organizations are using technology to meet the trust, privacy and customer experience needs today and preparing for the future.

Manish Sood CEO & Founder Reltio

Transforming the Future of Business

Organizations seeking competitive advantage have heavily invested in data strategies. From governance models, training, and technology leaders have seen significant gains. As data powers information flows and information flows show patterns of insight, true decision making is being enabled through machine learning and predictive analytics. In fact, patterns of insight lead to next best actions. With the advent of AI powered analytics, we are at the dawn of an exponential business transformation where the data to decision process is not only accelerated, but also crafting the foundation for future competitive advantage. Learn from Constellation Research’s Principal Analyst and CEO on how AI driven analytics will transform the future of business.

Ray 'R' Wang Principal Analyst and Founder Constellation Research

Accelerating the Journey to Omni-Channel

Accenture Interactive is laser focused on helping clients create the best customer experiences on the planet. A key aspect is achieving true omni-channel marketing, which is often hampered by business and technology challenges. This discussion focuses on some of the main challenges, and how Accenture and Reltio are solving those challenges together, and can significantly reduce the time and effort required to get to omni-channel while still addressing fundamental business challenges.

Rob Fuller Digital Solution Architect, Principal Director Accenture

Panel- Global Digital Transformation at Scale

This panel discussion will explore how modern data management technologies are creating value for organizations. New digitally enabled business models require innovative use of technologies such as master data management, artificial intelligence, machine learning, robotic process automation. As organizations are taking their first set of digital transformation initiatives and expanding them to enterprise-wide transformation, success depends upon data harmonization, governance, and company culture.

Ray 'R' Wang Principal Analyst and Founder Constellation Research
Rob Fuller Digital Solution Architect, Principal Director Accenture
Manish Sood CEO & Founder Reltio

Networking Coffee Break

HP Inc - A Digital Transformation Journey

This session will discuss the digital transformation journey at HP and how data management at scale helped enabled the transformation. Session will review multi-domain use cases for using data management at scale, to build single view of customers with complex hierarchies and will provide insights into defining business-centric data solution.

Jay Hook IT Director - Master Data, Channel Operations and Sales Compensation HP Inc.
Kevin McBride Director, WW, Sales Data Management HP Inc.

Digital Transformation: Fueling Patient-Centric Engagement for Emerging Biopharma

The Digital Age has taken hold across the globe but how is the Life Sciences industry embracing Digital Transformation to curate a high quality patient-centric engagement experience? Highpoint will illustrate a few case studies to show how data mastery is at the heart of the high quality, patient-centric digital experience.

Mihales Karasavas Managing Director, Customer Success (East Region) IQVIA - Highpoint

Lunch & Data Genius Awards

Enabling Business Transformation through Modern Data Management

Digital transformation requires companies to connect people and integrate resources in entirely new ways. Learn how IMIDIA leveraged the power of Reltio to help streamline their customer's digital transformation, accelerating their migration to all-cloud enterprise systems while also serving up real-time Reltio data to drive business logic in the customer's first-ever Mobile App.

Arjun Chatterjee Practice Director iMiDiA
Patrick Benson Chief Operating Officer iMiDiA

Designing Innovation for Results

Innovation is “invention + execution” or as HBR puts it, “creativity + discipline.” Standing up a dedicated Innovation Group is a great way to inflect your company’s course and culture to serve customers and employees in transformative ways. Delivering measurable value starts with getting to “zero distance,” where you’re as close as possible to emergent market dynamics and use short time horizons for rapid experimentation and evaluation. Achieving success requires executives to establish parameters on five key dimensions: Approach, Team Building, Scope, Sources, and Metrics. This session explores these considerations to frame options for engaging, inspiring and empowering your colleagues.

Jonathan Alloy Innovation and Product Leader Industry Expert

MDM and CDP? What, Why, and When to use.

In this session, we'll discuss the differences and synergies between the two solutions. We'll review how to bring these technologies together, best practices to manage customer data, and provide best customer experiences.

Aaron Raddon CoFounder & CTO Lytics
Michael Pearlman Solutions Consultant Reltio

Networking Coffee Break

Customer 360 - Beyond Master Data

Customer 360 is not just about customer master data but a larger perspective that encompasses broader profiles on customers, relationships and insights that encompass omnichannel transactions and interactions. To benefit from a true customer 360 solution enterprises need to unlock the value of data relationships across data entities such as customers, households, stores, locations, products, parts, suppliers and more. In addition they must correlate master profiles with interactions, identify the PII and GDPR relevant information, and present insights in the context of the business users. This is beyond what a legacy MDM solution can offer. This session will look at this next generation of Customer 360 view.

Dharma Subramanian VP, Applications & Analytics Reltio

Experimenting to Improve the Digital Customer Experience

Kuntal Maya Goradia will present case studies of using data to make business impact from her experience as a practitioner and a consultant.

Kuntal Maya Goradia Director of Analytics PayPal

Machine Learning Powered Data Management

This session discusses a novel approach showcasing how reliable data access is enabled by machine learning models. The session will include live demonstration.

Maxim Lukichev Lead Scientist Reltio
Fahad Khan Principal Product Manager Reltio

Networking and Game Evening

Join us for post-event cocktails and hors d'oeuvres!

End of day one

Modern Data Management Track

Registration and light breakfast

Chairperson Welcome

State of Master Data Management - Privacy, Trust, Experience

The digital economy has brought us into an era where data has become a key asset, a competitive advantage. As organizations are looking at new ways to leverage data to deliver new business models and unprecedented customer experiences, there has been increasing scrutiny on data usage with new privacy regulations. This session will look at how leading digital organizations are using technology to meet the trust, privacy and customer experience needs today and preparing for the future.

Manish Sood CEO & Founder Reltio

Transforming the Future of Business

Organizations seeking competitive advantage have heavily invested in data strategies. From governance models, training, and technology leaders have seen significant gains. As data powers information flows and information flows show patterns of insight, true decision making is being enabled through machine learning and predictive analytics. In fact, patterns of insight lead to next best actions. With the advent of AI powered analytics, we are at the dawn of an exponential business transformation where the data to decision process is not only accelerated, but also crafting the foundation for future competitive advantage. Learn from Constellation Research’s Principal Analyst and CEO on how AI driven analytics will transform the future of business.

Ray 'R' Wang Principal Analyst and Founder Constellation Research

Accelerating the Journey to Omni-Channel

Accenture Interactive is laser focused on helping clients create the best customer experiences on the planet. A key aspect is achieving true omni-channel marketing, which is often hampered by business and technology challenges. This discussion focuses on some of the main challenges, and how Accenture and Reltio are solving those challenges together, and can significantly reduce the time and effort required to get to omni-channel while still addressing fundamental business challenges.

Rob Fuller Digital Solution Architect, Principal Director Accenture

Panel- Global Digital Transformation at Scale

This panel discussion will explore how modern data management technologies are creating value for organizations. New digitally enabled business models require innovative use of technologies such as master data management, artificial intelligence, machine learning, robotic process automation. As organizations are taking their first set of digital transformation initiatives and expanding them to enterprise-wide transformation, success depends upon data harmonization, governance, and company culture.

Manish Sood CEO & Founder Reltio
Ray 'R' Wang Principal Analyst and Founder Constellation Research
Rob Fuller Digital Solution Architect, Principal Director Accenture

Networking Coffee Break

HP Inc - A Digital Transformation Journey

This session will discuss the digital transformation journey at HP and how data management at scale helped enabled the transformation. Session will review multi-domain use cases for using data management at scale, to build single view of customers with complex hierarchies and will provide insights into defining business-centric data solution.

Jay Hook IT Director - Master Data, Channel Operations and Sales Compensation HP Inc.
Kevin McBride Director, WW, Sales Data Management HP Inc.

Digital Transformation: Fueling Patient-Centric Engagement for Emerging Biopharma

The Digital Age has taken hold across the globe but how is the Life Sciences industry embracing Digital Transformation to curate a high quality patient-centric engagement experience? Highpoint will illustrate a few case studies to show how data mastery is at the heart of the high quality, patient-centric digital experience.

Mihales Karasavas Managing Director, Customer Success (East Region) IQVIA - Highpoint

Lunch & Data Genius Awards

​Fireside Chat: Building An Enterprise Customer 360 Foundation – Lessons Learned

​Advance Auto Parts (AAP) grew through a series of acquisitions, and as a result, their data was in multiple formats and locations. In 2017, AAP launched an MDM project to modernize their data infrastructure and build an enterprise customer master across all businesses to improve the end-to-end customer experience and discover new business opportunities. This exciting session with Suresh Jawahar will discuss the best practices for data management including data governance and leveraging reliable customer data for advanced analytics to achieve maximum business impact.

Suresh Jawahar Director, Data Governance & MDM Advance Auto Parts
Jim Mills Senior Account Executive Reltio

Equinix on GDPR Journey - Mastering Consent & Turning GDPR into An Advantage

In May 2018, a new European regulation (GDPR) came into effect transforming the way we collect, use and manage personal data. Given these changing times with more legislation coming into effect around personal data, this session explores key business benefits of using MDM to address compliance needs and turn them into opportunities to understand and manage personal data.

Srilakshmi Goparaju Master Data Management Expert Equinix

Making of a Modern Master Data Management Platform

Multi-cloud and multi-model data storage architecture is changing how enterprises are organizing and leveraging their data. Today's enterprises want to avoid dependence on a single public cloud provider and looking for data platform that supports use of diverse NoSQL, Relational, Document, Columnar databases to have the right storage for the right data. This session will discuss how Modern Master Data Management supports your corporate standards, increases flexibility, mitigate risks with a sound data management strategy and architecture.

Anastasia Zamyshiyaeva Chief Architect Reltio

Networking Coffee Break

Finding Data Science Use Cases from Modern Customer Master Data

How do you find those diamonds in the ruff? Business use cases that utilize machine learning models or narrow AI to drive revenue increase. This session explores how to approach a modern Customer Master data with an eye towards better customer experience. Define the business questions, seek out simple ways to get structured learning data, and provide more support for why governance and clean data matters?

Christy Foulger Principal & Founder Ayr Consulting

Session featuring Franklin Templeton Investments

Rajanpreet Wadhwa Director, Client Strategies and Analytics Franklin Templeton Investments

Next generation user experience using ML/AI

This session will discuss how next generation user experience can be data driven. The session will review ML techniques that can recommend user actions for better user experience.

Mona Rakibe Director of Platform Product Management Reltio
Carina Alabanza Principal UX Designer Reltio

Networking and Game Evening

Join us for post-event cocktails and hors d'oeuvres.

End of day one

Healthcare & Life Sciences Track

Registration and light breakfast

Chairperson Welcome

State of Master Data Management - Privacy, Trust, Experience

The digital economy has brought us into an era where data has become a key asset, a competitive advantage. As organizations are looking at new ways to leverage data to deliver new business models and unprecedented customer experiences, there has been increasing scrutiny on data usage with new privacy regulations. This session will look at how leading digital organizations are using technology to meet the trust, privacy and customer experience needs today and preparing for the future.

Manish Sood CEO & Founder Reltio

Transforming the Future of Business

Organizations seeking competitive advantage have heavily invested in data strategies. From governance models, training, and technology leaders have seen significant gains. As data powers information flows and information flows show patterns of insight, true decision making is being enabled through machine learning and predictive analytics. In fact, patterns of insight lead to next best actions. With the advent of AI powered analytics, we are at the dawn of an exponential business transformation where the data to decision process is not only accelerated, but also crafting the foundation for future competitive advantage. Learn from Constellation Research’s Principal Analyst and CEO on how AI driven analytics will transform the future of business.

Ray 'R' Wang Principal Analyst and Founder Constellation Research

Accelerating the Journey to Omni-Channel

Accenture Interactive is laser focused on helping clients create the best customer experiences on the planet. A key aspect is achieving true omni-channel marketing, which is often hampered by business and technology challenges. This discussion focuses on some of the main challenges, and how Accenture and Reltio are solving those challenges together, and can significantly reduce the time and effort required to get to omni-channel while still addressing fundamental business challenges.

Rob Fuller Digital Solution Architect, Principal Director Accenture

Panel- Global Digital Transformation at Scale

This panel discussion will explore how modern data management technologies are creating value for organizations. New digitally enabled business models require innovative use of technologies such as master data management, artificial intelligence, machine learning, robotic process automation. As organizations are taking their first set of digital transformation initiatives and expanding them to enterprise-wide transformation, success depends upon data harmonization, governance, and company culture.

Rob Fuller Digital Solution Architect, Principal Director Accenture
Ray 'R' Wang Principal Analyst and Founder Constellation Research
Manish Sood CEO & Founder Reltio

Networking Coffee Break

HP Inc - A Digital Transformation Journey

This session will discuss the digital transformation journey at HP and how data management at scale helped enabled the transformation. Session will review multi-domain use cases for using data management at scale, to build single view of customers with complex hierarchies and will provide insights into defining business-centric data solution.

Jay Hook IT Director - Master Data, Channel Operations and Sales Compensation HP Inc.
Kevin McBride Director, WW, Sales Data Management HP Inc.

Digital Transformation: Fueling Patient-Centric Engagement for Emerging Biopharma

The Digital Age has taken hold across the globe but how is the Life Sciences industry embracing Digital Transformation to curate a high quality patient-centric engagement experience? Highpoint will illustrate a few case studies to show how data mastery is at the heart of the high quality, patient-centric digital experience.

Mihales Karasavas Managing Director, Customer Success (East Region) IQVIA - Highpoint

Lunch & Data Genius Awards

Business Driven Expansion of a Global Data Management Platform

AstraZeneca completed the deployment of its cloud Modern Master Data Management solution to 65 markets, 100 Data Stewards and 500 Field Reps. This deployment included the initial data load, ongoing maintenance and enrichment of over 10M Healthcare Providers and 5M Healthcare Organizations. Since then, there has been significant business-driven expansion of the MDM platform use cases including: expansion to new markets in North America and Africa, matching of existing records with new data sets, supplying geocodes to drive mapping views in CRM system, and becoming Consent MDM for Commercial Systems. This session will discuss

- How AZ Center of Excellence team manage their cloud MDM platform as a service globally
- Innovative ways in which the AZ business is using MDM to provide reliable data to field reps"

Joanna Walker Global MDM Architect AstraZeneca

Panel: Enterprise Data Management Across Multiple Domains

This panel takes you through the journey of a Top 10 life sciences company. This will discuss the evolving data strategy, various data management use cases, and lessons learned along the way.

Vivian Wu Associate Director, Enterprise Data Operations AbbVie
Bernie Tucker Director, Data Warehousing & Business Intelligence AbbVie
Ramon Chen Chief Product Officer Reltio

Panel: Customer Data Strategies for Life Sciences

The life sciences organizations are rethinking customer experience and engagement. This session will explore customer data management strategies in the light of new customer expectations, new business models and compliance requirements.

David Eller Associate Director, Commercial Information Strategy Grifols
Scott Isaac Director, Global Business Intelligence Lead Pfizer
Mona Rakibe Director of Platform Product Management Reltio
John Hayes Associate Vice President, Data Management Sanofi

Networking Coffee Break

Enabling Digital Transformation in Life Sciences

Master Data Management (MDM) in life sciences has evolved from being the traditional matching of records and creating clean lists of data across different domains, to automating the process of collecting and linking disparate data into a single trusted source, and effectively managing the data assets shared across the enterprise.

Mukesh Sharma and Suhas Joshi talk about the Digital Transformation at Syneos, the MDM journey, experiences and learnings.

Mukesh Sharma Senior Director, Enterprise Integration Syneos Health
Suhas Joshi Director Data Management Fresh Gravity

Panel: Our Changing Relationship with our Data

This session will explore our 3-year journey with Mdoern Data Management platform for managing company master data. The discussion will describe our focus in each year as we have endeavored to deliver the highest business value.

We were introduced by mutual friends and began dating in year one, we got engaged and set up house (an enterprise service bus) in year 2,and now we’re through the honeymoon and married with children (multiple enriching data services, hierarchy management, and our clean team). It may not seem as exciting, but the work is important and rewarding as we help the kids grow to become valued and contributing members of the corporate family.

Maria Perkins Vice President, Growth Technologies & Proposals Optum
Shanky Krishnan Vice President, Cloud Technologies Optum
Reinaldo Amaral Director, MDM Data Quality Optum
Hugh Flood Program Manager, MDM Optum

Data Management Journey for a First Product Launch

Preparing the right data for a first product launch requires rigorous planning, right data strategy, cross systems coordination, agile deployment & onboarding with fail over options. In this session, Dermira and ZS will discuss their experiences around their data management /MDM approach, key challenges and takeaways while enabling commercial readiness for Dermira’ s first product launch.

Sahithi Paleti Manager, IT Commercial/Medical Affairs Systems Dermira
Suhail Merchant Associate Principal ZS Associates

Networking and Game Evening

Join us for post-event cocktails and hors d'oeuvres!

End of day one

Registration & Light Breakfast

Personalize Customer 360 Track

Registration and light breakfast

Chairperson Welcome

Fireside Chat: The Customer Experience. Then. Now. And Into the Future.

This exciting chat with Omer Iqbal will explore what digital experience means for one of the leading beauty products enterprises. We'll discuss how a new vision of beauty is delivered through data-driven digital strategy and how the company is getting ready for future opportunities and challenges.

Omer Iqbal Senior Vice President - Global Architecture, Digital Center of Excellence Shiseido
Ford Goodman Chief Revenue Officer Reltio

Customer 360? You Need to Tap Into All Your Data

Master data, transactional data, and marketing data only tell you a fraction about who your customer is. Deep connections and affinity with your customer are dependent upon your ability to bring it all together and virtually create your customer as a complete person. The connected customer experience to personalize engagement and offers (while avoiding the creepy touch) shifts your customer data strategy and capabilities from database thinking to assessing how well you manage the collections of customer information. Transform your customer experience, business models, and market competitiveness by investing in the right technology innovation, embedding intelligence into all tiers of your data management systems, and work toward customer insight systems that accelerate results.

Michele Goetz Principal Analyst Forrester

Capabilities Required for the Next Generation MDM

This session will discuss how the master data management platforms are evolving to meet needs of digital economy. A modern master data management platform incorporates graph technology, infuses insights from the data using advanced analytics and ML, and offer big data scale performance in the cloud. Learn about these and other critical capabilities that power connected customer experience, compliance, and business alignment.

Aaron Zornes Chief Research Officer The MDM Institute

Panel- Machine Learning and Data Management - How they help each other

In 2018 we observed Artificial Intelligence and Machine Learning (ML) hitting the mainstream. Looking back, are enterprises see quantifiable benefits from their investments? What is the future of AI/ML for data management. This session will explore why getting the data organized in a manner that can be used for AI/ML is important. When data is organized, enterprises can use the power of AI/ML to uncover relevant insights that support efficient business execution across all departments, while addressing the burden of regulatory compliance.

Michele Goetz Principal Analyst Forrester
Aaron Zornes Chief Research Officer The MDM Institute
Ramon Chen Chief Product Officer Reltio
Ford Goodman Chief Revenue Officer Reltio

Networking Coffee Break

Put Your Data to Work!

Master data can be the most important data your company has. It’s management is vital to building a strong foundation for integration, analysis, execution and business value. As a data professional you face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!”

Scott Taylor The Data Whisperer MetaMeta Consulting

Panel- Accelerating Digital Transformation & Connected Customer Experiences

Businesses recognize the value of connected experiences through every stage of customer journey. Key is to fully understand the customer and provide relevant information and offers to satisfy their needs and maximize the customer lifetime value. This session will explore how some of the leading organizations are succeeding in digital transformation to achieve personalized, connected customer experience in a compliant manner.

Shree Seshan Director, Digital IT - Data Management & Strategy L'Oreal
Dharma Subramanian VP, Applications & Analytics Reltio
Justin Duling SVP, Commercial Director Loqate
Rob Meyer VP WW Sales Tulip Retail

Lunch & Data Genius Awards

Patient-Centered Strategies for Pharma & Healthcare Organizations: Better Outcomes. Better Performance.

"Better outcomes and better performance are likely to be achieved when consumer insight, focused objectives, integrated systems and universal data access are holistically planned and implemented in alignment with patients’ psychological needs and motivations. Join this session to learn -

* A modern definition of Patient Centricity with human-centered design approach
* Why the patient care journey and patient experience across touchpoints guide success
* How to define a patient-centered strategy and plan for your business
* Learn how your plan objectives indicate the data you need and when
* How agile Master Data Management (MDM) enables relevant & personalized patient engagement and commercial success"

Rick Camp Principal & Founder Forward360 LLC

Achieve Holistic Business Outcomes Using Authenticated 360-Data

"This session will disucss how to meet business challenges to stay competitive and gain edge, improve top-line and bottom-line growth while improving stakeholders value proposition. Businesses can meet these challenges by using authenticated 360-Data, Be innovative (all the time); Be Nimble; Combine experience, heuristic and information insights based decisions; Achieve and Sustain Secured Business Operations; Manage portfolio of initiatives, services/products offerings, by gaining near-real time insights.
Session will explore authenticating 360-data by:
- Holistic handle on Master, Enterprise Data from all sources; Understanding current maturity level; Defining Maturity Model Framework; Derive desired maturity levels for different data domains
- Data Architecture; Data Services; Change management; Data Integration; Holistic Data Governance"

Neelesh Ajmani Project and Program Management Specialist Advisor NTT DATA Services

Deriving actionable insights from MDM using Google BigQuery

Master data is almost always involved with transactional data. This session will talk about blending Master and transactional data in Google BigQuery that will help Organizations understand customers’ needs and provide personalized experiences based on the complete information.This session will also include a demo for building reports in Google Data Studio.

Prasad Satam Product Manager Reltio

Networking Coffee Break

Data Management in the Age of GDPR

Enforced on May 25, 2018, primary objective of the GDPR is to give control back to their EU citizens and residents over their personal data, to simplify the regulatory environment for international business, and to unify regulations within the European Union. This session will discuss how modern master data management (MDM) platform can organically support the key elements of GDPR by managing consumer’s profile information, lineage and succession through day-to-day data management activities.

Ankur Gupta Sr. Product Marketing Manager Reltio

End of Day 2

Modern Data Management Track

Registration and light breakfast

Chairperson Welcome

Fireside Chat: The Customer Experience. Then. Now. And Into the Future.

This exciting chat with Omer Iqbal will explore what digital experience means for one of the leading beauty products enterprises. We'll discuss how a new vision of beauty is delivered through data-driven digital strategy and how the company is getting ready for future opportunities and challenges.

Omer Iqbal Senior Vice President - Global Architecture, Digital Center of Excellence Shiseido
Ford Goodman Chief Revenue Officer Reltio

Customer 360? You Need to Tap Into All Your Data

Master data, transactional data, and marketing data only tell you a fraction about who your customer is. Deep connections and affinity with your customer are dependent upon your ability to bring it all together and virtually create your customer as a complete person. The connected customer experience to personalize engagement and offers (while avoiding the creepy touch) shifts your customer data strategy and capabilities from database thinking to assessing how well you manage the collections of customer information. Transform your customer experience, business models, and market competitiveness by investing in the right technology innovation, embedding intelligence into all tiers of your data management systems, and work toward customer insight systems that accelerate results.

Michele Goetz Principal Analyst Forrester

Capabilities Required for the Next Generation MDM

This session will discuss how the master data management platforms are evolving to meet needs of digital economy. A modern master data management platform incorporates graph technology, infuses insights from the data using advanced analytics and ML, and offer big data scale performance in the cloud. Learn about these and other critical capabilities that power connected customer experience, compliance, and business alignment.

Aaron Zornes Chief Research Officer The MDM Institute

Panel- Machine Learning and Data Management - How they help each other

In 2018 we observed Artificial Intelligence and Machine Learning (ML) hitting the mainstream. Looking back, are enterprises see quantifiable benefits from their investments? What is the future of AI/ML for data management. This session will explore why getting the data organized in a manner that can be used for AI/ML is important. When data is organized, enterprises can use the power of AI/ML to uncover relevant insights that support efficient business execution across all departments, while addressing the burden of regulatory compliance.

Michele Goetz Principal Analyst Forrester
Aaron Zornes Chief Research Officer The MDM Institute
Ramon Chen Chief Product Officer Reltio
Ford Goodman Chief Revenue Officer Reltio

Networking Coffee Break

Put Your Data to Work!

Master data can be the most important data your company has. It’s management is vital to building a strong foundation for integration, analysis, execution and business value. As a data professional you face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!

Scott Taylor The Data Whisperer MetaMeta Consulting

Panel: Accelerating Digital Transformation & Connected Customer Experiences

Businesses recognize the value of connected experiences through every stage of customer journey. Key is to fully understand the customer and provide relevant information and offers to satisfy their needs and maximize the customer lifetime value. This session will explore how some of the leading organizations are succeeding in digital transformation to achieve personalized, connected customer experience in a compliant manner.

Justin Duling SVP, Commercial Director Loqate
Dharma Subramanian VP, Applications & Analytics Reltio
Shree Seshan Director, Digital IT - Data Management & Strategy L'Oreal
Rob Meyer VP WW Sales Tulip Retail

Lunch & Data Genius Awards

What's Your MDM IQ?

Enterprises need quantitative metrics to gauge data quality. Data Quality Confidence Indicators can be continuously calculated for all profiles in and presented to the user as actionable metrics. Data quality and ranking capability is valuable for data stewards since it automatically prioritizes work by identifying data that is high in business value but low in quality. This session will discuss how data stewards can focus their time and efforts for the greatest business impact, increasing productivity, while business users can use these ranks and scores to segment data and maximize business outcomes.

Jamie Yates Leader, Master Data Management AstraZeneca
Ramya Krishnan Platform Product Manager Reltio

Designing with Data: Understanding Customers and Crafting Elegant Experience for Them

In an ever-changing marketplace and industry where new products are constantly emerging, data can play a big role in helping us learn and respond to shifts in user interests, behaviors, and needs. Design can be informed by data. Design can also bring deeper meaning to data. How might data experts work with User Experience Designers in the practice of designing experiments and collecting data, with the common goal of understanding customers and crafting elegant experience for them?

Peipei Wang User Experience Designer LinkedIn

Panel- From Data to Information, from Process to Data-Driven

Organizations realize that data is an enterprise asset and a critical factor in the success of digital transformation initiatives. They are putting a holistic data management strategy and governance in place, so they get the relevant insights driving the measurable results. This session will discuss some of those strategies and cloud data management technologies making organizations more data-driven for better business outcomes.

Mike Robertson Director, Alliances Reltio
James Markarian Chief Strategy Officer SnapLogic
Chris Lehman Head of Engineering SADA Systems
Vikas Kumar Head of Strategic Alliances Cognizant

Networking Coffee Break

Enterprise-Scale Innovation that Delivers Business Results

The presentation will focus on best practices to develop ML powered applications that can move the needle on business critical KPIs. We will walk through a rapid prototyping framework to develop effective personalization experiences, the mindsets and skills required to execute on an innovation roadmap, how to evaluate and work with vendors that provide 'AI-powered' solutions, and how to design experiments to quickly iterate towards a better experience for customers.

Pallav Agrawal Director, Data Science Levi Strauss & Co

Healthcare & Life Sciences Track