Predictive Analytics Innovation Summit
February - , 2019, San Diego
Advanced Analytics Lead
Ankur is an advanced analytics evangelist focused on generating actionable insights to enable strategic and tactical business decisions. He has over 12 years of decision science leadership experience across technology, ecommerce, search and gaming industries. At PlayStation, Ankur leads analytics for the Americas. In this role, he supports marketing, consumer and product teams with day to day decision making. His work spans across PlayStation Products and Services and provides him a unique perspective into integrating the two. He has created multiple models and processes that support decision on sales forecasts, segmentation, budgeting, media optimization, partnership evaluations, marketing plans and product lifecycle planning.