Women in Strategy Summit
March - , 2017 , New York
Belen Pamukoff serves as brand director for Tecate and Tecate Light, part of the Heineken USA portfolio of Mexican brands. Pamukoff is focused on growing the Tecate franchise, managing all consumer marketing communications including national broadcast and digital marketing. Under her guidance, Tecate and Tecate Light have seen tremendous growth and expansion in the Sun Belt States in 2015.Prior to transitioning to the Tecate marketing team, Pamukoff served as brand director for other key Heineken USA brands including Amstel Light, Dos Equis and Heineken. In these roles, she has worked on award-winning campaigns ranging from Dos Equis’ “Most Interesting Man,” to the launch of Heineken’s “Departure Roulette.” Previous to joining Heineken USA, Pamukoff worked at Moet Hennessy USA.